CAMBRIDGE, Mass. — If data truly is among an enterprise’s greatest assets, CIOs must be able to produce tangible demonstrations of how all that information can be marshaled to advance the business.
Or make employees more productive.
Or improve the customer experience.
Whatever the ultimate aim is, smart enterprises are developing full-fledged strategies to try to break down barriers between data silos and unlock meaningful insights from those vast pools of data, experts said at the MIT Sloan CIO Symposium last month.
“We are swimming in data, and we know we need to make money from it, but not the way we used to,” said Barbara Haley Wixom, principal research scientist at the MIT Sloan Center for Information Systems Research.
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(Insider Story)
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