LIV Golf engages fans with agentic AI

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When the LIV Golf professional men’s golf tour launched in 2022 as a rival to the PGA Tour, it set out to capture a younger, global fan base. The international league’s four-day, 72-hole format competitions, featuring both individual and team components, boast a festival-like atmosphere, with concerts and other events geared toward younger audiences. “We…

Why hiring ‘AI engineers’ won’t work

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Practically every company today is posting roles to hire an “AI engineer.”  They’re likely assuming that an “AI engineer” can handle everything from product development to infrastructure to data integration. Most of the time, though, they’re going to be disappointed. That’s because assessing the competency of engineers has always been hard–and adding AI to the…