The end of predictable storage economics and what that means for infrastructure planning
The enterprise storage market is currently experiencing unprecedented SSD price volatility driven by massive AI demand and multi-year capacity commitments from hyperscalers. Between Q2 2025 and Q1 2026, for instance, 30TB TLC SSD pricing increased by 257% (from $3,062 to $10,950), while HDD pricing remained relatively stable, increasing by 35%. The situation is challenging some…

