Storytelling for CIOs: From niche to bestseller
What do the following quotes have in common? “Call me Ishmael;” “It was a bright cold day in April, and the clocks were striking thirteen;” “I write this sitting in the kitchen sink.” Whether it’s Moby-Dick, Nineteen Eighty-Four, or I Capture the Castle, respectively, these opening lines from classic novels make us want to read…