Perhaps more than any other sector, the technology industry suffers from jargon overload, with vendors and consultants constantly hyping solutions and strategies with phrasings meant to capture buzz. Such efforts do at times hit the mark, aptly describing a solution or an important current in the industry, but all too often the terms and phrases tossed around in meetings are loosely defined or misapplied for the sake of sales and marketing.
When an idea catches fire, vendors seize on vague euphemisms to pitch IT leaders on their solution as The Next Best Thing. Who’s heard “We’re like the Netflix of…” or “We deliver cloud as an innovation platform.” And of course vendors do everything through a “single pane of glass.” As if that makes things so much clearer.
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Source: News