Some argued from a process perspective, while others argued from an outcomes perspective. The conclusion, often, was the same: outcomes are about where you want to go and processes are about how to get there. This conclusion has not changed today. However, new opportunities and wider scope means, you need to do three things.
1. Let corporate strategy drive
You just can’t afford to wander in the digital jungle. You need to get your corporate strategies to drive your initiatives.
C-suite folks are, and rightly so, outcomes-driven. Organizations considered successful pursued outcomes. No successful company was ever founded (or will ever be founded) to do “excellent” processes without a purposeful pursuit of specific outcomes. Companies are, by nature and by definition, driven by the need to achieve certain outcomes. Even nonprofits have targeted outcomes. A charity organization, for example, may have targets both in terms of how many people to reach out to and how much resources (money etc) they would need to do that. This is why vendors are being advised to offer “outcomes” instead of “solutions.” (MIT Sloan Management Review, Selling Solutions Isn’t Enough).
Read More from This Article: IDG Contributor Network: The process-or-outcomes debate returns: 3 things to do today
Source: IT Strategy