Today, the shift toward partner-driven growth can be seen almost everywhere, with businesses of all sizes, and across all verticals. Enterprises are actively assessing suppliers’ ability to become partners, certifying those that qualify and then — together — experiencing massive gains.
If your business has been on the fence about building your own partnership program, consider these five specific, tangible ways a strategic partnership channel can drive otherwise unrealized growth.
1. Offering customizable solutions and services
Larger business customers often require a custom experience to operate. But navigating and decoding the tech vendor market can be a challenge. Every supplier offers a distinctive combination of features and capabilities, and the only sellers who “do it all” are financially out of reach for many business customers.
Read More from This Article: IDG Contributor Network: The 5 ways strategic partnerships fuel uncommon growth
Source: IT Strategy