How a bold social media strategy helped Dyson build out its B2B sales

Dyson started selling direct to businesses through the Dyson Professional channel in 2006 following the invention of the now ubiquitous Airblade hand dryer, which could not be sold via existing consumer channels. It has since grown its business-to-business portfolio of products to include air purifiers, lighting and hair dryers. Unsurprisingly the hospitality industry proved particularly…

Google Home can now buy stuff for you on command

Update, 09:30 a.m.: Google has officially announced shopping through Google Home. This article has been updated with the news. Google Assistant already helps us organize our shopping lists and find out about things we’re interested in, but it stops short at actually letting us buy items. With a new feature rolling to Google Home, that’s…