AI poised to overhaul the customer journey

AI is poised to take over the customer journey for a wide range of products in the next five years. CIOs who ignore the trend risk losing major ground to competitors, AI and marketing experts suggest. AI-driven product recommendations are already a common component of customer buying journeys, but AI tools coming soon will act…

World’s largest pulp manufacturer streamlined SAP S/4HANA integration for better outcomes

Cloud-based enterprise resource planning solutions are transforming and enhancing business operations. Yet despite the organisational benefits, businesses are slow to modernise IT, citing challenges in integrating legacy systems due to change management and user adoption issues. They also need to overcome complexities in data migration and customisation, on top of high related upfront costs—all while…

IDC Directions: The META region’s path to AI-Driven digital transformation

The META region is on the brink of a technological revolution, with governments and businesses accelerating their efforts to embrace AI and GenAI technologies. This transition represents more than just a shift from traditional systems—it marks a significant pivot from experimentation and proof-of-concept to scaled adoption and measurable value. As organizations work to embed AI…