Generative AI is a make-or-break moment for CIOs

Hardly a day goes by without some new business-busting development on generative AI surfacing in the media. And, in fact, McKinsey research argues the future could indeed be dazzling, with gen AI improving productivity in customer support by up to 40%, in software engineering by 20% to 30%, and in marketing by 10%. Still, it’s worth remembering…