Decoding the Qualtrics deal: Was the firm a good fit for SAP?
SAP’s acquisition of a majority stake at customer experience (CX) software firm Qualtrics back in 2018 for $8 billion was never a match made in heaven. Both companies remained incongruous to each other’s progress before Qualtrics was sold to Silver Lake and CPP Investments earlier this week, according to experts and analysts. “Even though Qualtrics…