Spotify this: How Zulily targets shoppers with hyper-personalized offers
Zulily has run surprise sales of clothing and merchandise since 2010, boldly operating in the shadow of Amazon.com. While most retailers fear the ecommerce kraken, whose tentacles seemingly know no bounds, Zulily consistently lures consumers with tailored offers generated by machine learning (ML) software. Zulily CIO Luke Friang says the keys to successful hyper-personalization include…