The idea is this: get a group of experts on a team, then offer their knowledge to customers and prospects as a value-added service. It’s influencer marketing writ large and it can burnish your brand. What could possibly go wrong? Plenty, as it turns out. Having managed several such teams, I am now helping two…
Last year I wrote a blog post questioning whether Google was ready to become a mainstream enterprise vendor. As I pointed out in that post, Google has danced around enterprise for years but has never been able to establish itself as a “go-to vendor.” CIOs I talk to define their company around certain vendors in…
It’s a win-win situation. Predictive analytics is revolutionizing the customer-marketer relationship, boosting sales while simultaneously increasing shopper satisfaction. And it’s all because of data, business’ new superpower, states Paul Gaynor, a partner at professional services firm PwC. “Advanced business analytics gives you the ability to see and predict everything, everywhere,” he explains. “Every interaction with…
The Certified Information Systems Auditor (CISA) certification validates your knowledge for information systems auditing, assurance, control, security, cybersecurity and governance. Offering by the Information Systems Audit and Control Association (ISACA), the credential is designed for IT and IS auditors who are tasked with evaluating an organization’s information systems to identify any issues or potential security…