Ebates looks to cloud data lake to resolve ETL dilemma
One of the ways companies often run into trouble with data lakes is trying to use them as a data warehouse. It’s a “terrible idea, unless it works,” says Merv Adrian, research vice president at Gartner. It’s an issue that Mark Stange-Tregear, vice president of analytics at Ebates, knows all too well. When Stange-Tregear joined…