IDG Contributor Network: Macy's CEO credits “customer journey mapping” as the foundation of their turnaround
Macy’s CEO Jeffrey Gennette opened ShopTalk, the annual retail industry conference last week. His message focused on how Macy’s digitally-driven turnaround was fueled by Customer Journey Mapping. Macy’s results in the fourth quarter of 2017 were up nearly two percent from the prior year, the first year-over-year increase in Macy’s financial results in 11 quarters.…