In 1960, the life expectancy of S&P 500 companies was about 60 years. A typical executive born that year could expect to see just one complete wave of formation and extinction in their lifetime. Today, executives can expect half of the S&P 500 to disappear in the next 10 years. In our lifespans, creative destruction…
Obsession with prototyping Many teams use what they call a “kindergarteners’ approach” to come up with as many ideas as possible. It is a quick and fun way to experiment. To help with such prototyping, teams use tools ranging from paper napkins and sticky notes to 3D printing and computer simulation. To inspire ideas through…
Today’s B2B buyers aren’t satisfied with the status quo. They’re looking for rich, cross-channel buying experiences that make it easy to locate product information and complete purchases, similar to the experiences they enjoy when they shop on Amazon or other consumer sites. Buyers also want more control in the buying process. A recent McKinsey study…
What does a product manager do? Where do a product manager’s responsibilities begin and end? To answer the question, “What exactly is a product manager?” we need to understand the roots of the profession and the origin of the concept. Product management began with brand management and other tangible facets such as the look, pricing,…
The business solutions landscape is constantly changing, making it hard for CIOs and tech decision makers to stay on top of evolving trends. This is especially true today, with innovation driven by digital technologies. To make the most of digital tools, CIOs need to keep the following five trends in mind to see their companies…