It’s a C-suite pairing some might not think of as being necessarily strategic: the CIO and CMO. IT leaders are often linked to finance, operations, and other senior executives. But with marketing technology carving out its own important role in the enterprise, this particular corporate relationship can have significant benefits for organizations. In an October…
As we begin 2022, it’s time to think about your resolutions as a CIO that will help you take the next step forward. Rather than a list of known programs, projects, products to implement across IT and the business, or staples such as improving the organization’s cybersecurity posture, consider this your personal development list for…
Enterprise service management (ESM) takes the principles developed by IT teams in their service management activities and applies them across enterprise business functions. The goal is to improve the quality of service delivered both internally and externally by creating processes and systems that support the organisation’s service delivery goals. In today’s world, companies can no…