Tips and tools for effective customer journey mapping

Understanding customer priorities isn’t new. But customer experience is increasingly seen as a key business opportunity, beating data-driven marketing and social engagement in Adobe’s latest Digital Trends report. Customer surveys are ubiquitous, but capture a tiny fraction of interactions — if customers bother to fill them in at all. Worse, they tell you nothing about…

5 ways IT still fails its business users

Everyone’s talking about customer experience (CX). If you don’t get customer experience right, consultants and other IT experts say, you leave yourself vulnerable to competitors who do. But companies, and IT leaders, who focus only or mostly on customers are forgetting something just as important: employee experience (EX). To read this article in full, please…

New CIO appointments, November 2019

Movers & Shakers is where you can keep up with new CIO appointments and gain valuable insight into the job market and CIO hiring trends. As every company becomes a technology company, CEOs and corporate boards are seeking multi-dimensional CIOs with superior skills in technology, communications, business strategy and digital innovation. The role is more…