Gaming is not only about getting to the boss level or filling out the entire map in a digital sandbox — it’s also about how games can enhance or augment the way we live and engage with others. Those of us interested in game design want to know why and how people game and — perhaps even more so — if the psychology of gaming can be applied to our workforce and customer engagement goals.
Gamification — defined by Gartner as “the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals” — has been a part of business optimization strategies and brand awareness for decades. Games are part of the human psyche, dovetailing with the need for competition and the human emotions that are part of playing the game itself.
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