Whirlpool Corporation made its name for itself 107 years ago with its motorized washing machines. Today, appliances from its iconic brands such as KitchenAid and Maytag can be found in three-quarters of U.S. households. Now, the company is using software, sensors and analytics to close the loop between the kitchen appliances it manufactures and the food and beverages those machines help prepare.
A lynchpin of the company’s Redefine Product strategy, for which Whirlpool has received a Digital Edge 50 Award for digital innovation, is a bid to get its arms around customers’ digital journeys, from the time they begin shopping to their selection of Whirlpool’s brands. In the process, Whirlpool is looking to generate more value among customers, says Global CIO Michael Heim.
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