Having now spent the last 12 months asking every CIO I know, “What does digital mean to your company?” I have some trends to report:
- We used to use technology to run our businesses, now technology is our business.
- We used to sell a product, now we sell data, or connectivity, or customer experience.
- We used to know who our competitors were, now our competitors are coming at us from all sorts of new places.
- Our company used to be all about manufacturing, or supply chain, or design, or R&D. Now we are all about the customer, and the customer wants access on her phone, her watch, her voice, and in her car.
Suffice it to say, we are in the midst of a tremendous amount of change, which has me asking a few more questions:
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