The smartphone’s role in people’s daily lives leaves CIOs no shortage of options with which to get closer to customers. And while many retail chains are throwing one novel technology after another against the wall to see what sticks, convenience store chain Wawa has come up with a different formula: partnerships with companies whose digital capabilities boost the convenience quotient for consumers.
For most companies, rolling your own technology doesn’t make financial sense, as few enjoy bottomless tech budgets. That’s a big reason why Wawa is leveraging “digital integration” by partnering with companies that provide food delivery and other services that consumers can order with a few taps on their smartphones.
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