Zulily has run surprise sales of clothing and merchandise since 2010, boldly operating in the shadow of Amazon.com. While most retailers fear the ecommerce kraken, whose tentacles seemingly know no bounds, Zulily consistently lures consumers with tailored offers generated by machine learning (ML) software.
Zulily CIO Luke Friang says the keys to successful hyper-personalization include a collaborative development model, which emphasizes building software in feature-focused squads, and a just-in-time supply chain. Zulily takes its inspiration from Spotify’s squad model of agile development.
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