SAP is giving its business software users a new way to track their customers, with the acquisition of customer identity management specialist Gigya.
If your business isn’t already a Gigya customer, then you’re most likely to have seen its name flickering in your browser’s status or address bar as you log in to consumer websites. Banks, hotel chains, media companies and e-commerce stores use its opt-in registration service to track their customers’ identities and provide them access to services.
[ Find out the 6 trends shaping IT cloud strategies today. | You can’t succeed in the cloud without knowing the fundamentals of effective cloud management and the hidden cloud migrations gotchas to avoid. | Get the latest insights by signing up for our CIO daily newsletter. ]
Read More from This Article: SAP buys Gigya to boost customer identity access management offering