Qualtrics has gone from the Silicon Slopes of Utah, building software for university researchers, to a platform of tools used by the world’s biggest brands to survey their customers and employees.
As the story goes, Qualtrics started from the Smith family basement in Provo, Utah. Ryan Smith, cofounder and current CEO, started building research software as a project with his seriously ill father, a marketing professor at Utah’s Brigham Young University (BYU), back in 2002.
Qualtrics started by targeting what Ryan’s father knew best, the academic sector, something Smith joked about being “a horrible business model” because universities “have no money”.
Source: News Feed