L’Oréal weathered the COVID-19 pandemic well in 2020, boasting a 62% lift in ecommerce revenue year-over-year as people purchased more cosmetics and beauty products online amid retail store closings. There is plenty of credit to pass around, but major credit goes to cloud software along with augmented reality (AR) and live-streaming technologies to better promote products, according to Michael Kingston, CIO of L’Oréal Americas Zone.
“When the pandemic hit and overnight it seemed that all of the physical consumer experiences were closing down — including stores and salons — we had to enable all of our services and assets for consumer engagement digitally,” Kingston tells CIO.com. “It put a lot of pressure on our infrastructure to support the big shift in demand.”
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