In Sunil Gupta’s book “Driving Digital Strategy,” he explains why incumbents are increasingly struggled as new and nimble players enter their established markets. Disruptors or challengers offer customers new, innovative business models and in many cases redefine long established market boundaries. This poses a significant threat to the old guard especially if they are found to be asleep at the wheel.
For this reason, Sunil suggests that the leaders of legacy businesses need to not treat digital as separate from their overall strategy—they need instead to establish a “digital first mentality.” Sunil suggests that digital transformation requires an organization to strengthen its core while it builds for its future business at the same time.
Read More from This Article: IDG Contributor Network: Driving digital strategy
Source: IT Strategy