It pays to be more careful today. If you look at the websites of tech vendors, you’ll find that some of them have simply added new jargon such as “digital,” “customer experience design,” and “blockchain” – without first gaining expertise in those areas. A subset of these vendors simply searched for the term “IT” and replaced it with “digital,” turning their content into plain nonsense.
In today’s digital era, should you take a re-look at the criteria you’ve always used to evaluate vendors? There are a good many reasons to do so.
Corporate goals have changed; smaller companies are the future, as suggested at the Bloomberg Global Business Forum 2017. Second, strategies are no longer limited to the traditional four: low cost, product leader, complete solutions, and lock-in. Third, business models have changed so much you may not find comparable ones in the past. Fourth, a much larger number of shiny new technologies are out there today (although the ones that matter the most were probably invented in the 1990s or earlier).
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Source: IT Strategy