There’s no question that artificial intelligence (AI) has become a game-changer for businesses today. For forward-looking leaders, AI is increasingly understood to be the key to transforming customer experiences, delivering new, digitally driven value propositions, and entering new markets. But most business leaders today aren’t capitalizing on AI’s full potential. That is largely because they’re limiting their focus to the technology itself — rather than focusing on the much bigger potential of AI as an engine for growth.
To reap the full benefits of AI, executives must dig deeper — they must evolve the technology from a hot new trend to a seamless enabler, woven into the fabric of the enterprise and truly working alongside and augmenting people. When done right, AI has the potential to allow companies to not only do different things, but also to do things differently.By more deeply understanding AI and the holistic value it can bring, companies can become more valuable to their ecosystem and maintain a competitive position in a world that will soon be powered by AI. But that also requires the ability to see beyond the hype and tackle the challenges and complexities to reach AI’s full potential.
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