As an Ivy League institution, Cornell University’s main mission is to “educate the next generation of global citizens and promote a culture of broad inquiry throughout and beyond the Cornell community.”
A lofty purpose, and one the university found increasingly difficult to quantify and measure. Cornell enrolls more than 20,000 students and offers thousands of co-curricular opportunities, such as study abroad, research, fellowships, engaged learning, and professional development. But students struggled to find and apply for these programs, and administrators found it difficult to promote these opportunities, manage applicants and measure participation and impact.
The issue? Each program was housed with its own website, application, marketing, program management and tracking tools. So Cornell’s IT department decided to remake its stack, with a shift in emphasis on the student as customer.
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