For the last year, I’ve been opening my CIO conversations with the question: “Is your executive committee on the same page regarding what ‘digital’ means to your company?” For the first few months, the answer was no. To CEOs and their teams, the definition of digital varied from technology, to a new business, to a strategy, to a function.
More recently, however, I am finding that executive committees have solidified their understanding of digital, and are baking it into their strategy and vision. For those of you still working out your company’s own definition of digital, I offer you excerpted comments from CIOs I have interviewed and whose executive committees have clarity about how digital impacts their business strategy.
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