The idea is this: get a group of experts on a team, then offer their knowledge to customers and prospects as a value-added service. It’s influencer marketing writ large and it can burnish your brand. What could possibly go wrong? Plenty, as it turns out. Having managed several such teams, I am now helping two…
Last year I wrote a blog post questioning whether Google was ready to become a mainstream enterprise vendor. As I pointed out in that post, Google has danced around enterprise for years but has never been able to establish itself as a “go-to vendor.” CIOs I talk to define their company around certain vendors in…
The Certified Information Systems Auditor (CISA) certification validates your knowledge for information systems auditing, assurance, control, security, cybersecurity and governance. Offering by the Information Systems Audit and Control Association (ISACA), the credential is designed for IT and IS auditors who are tasked with evaluating an organization’s information systems to identify any issues or potential security…
It’s a win-win situation. Predictive analytics is revolutionizing the customer-marketer relationship, boosting sales while simultaneously increasing shopper satisfaction. And it’s all because of data, business’ new superpower, states Paul Gaynor, a partner at professional services firm PwC. “Advanced business analytics gives you the ability to see and predict everything, everywhere,” he explains. “Every interaction with…
From a practical standpoint, it’s hard to argue against automation. Enterprises can gain all kinds of efficiencies, save time and money, improve quality, and ultimately boost their financial results by automating processes that have previously been handled manually. Automation can also be problematic, however, especially when companies deploy newer technologies such as robotic process automation…
With data increasingly vital to business success, business intelligence (BI) continues to grow in importance. With a strong BI strategy and team, organizations can perform the kinds of analysis of business information necessary to help users make data-driven business decisions. BI encompasses numerous roles. BI analysts, with an average salary of $66,791 per year according…
Business intelligence (BI) analysts transform data into insights that drive business value. Through use of data analytics, data visualization and data modeling techniques and technologies, BI analysts can identify trends that can help other departments, managers and executives make business decisions to modernize and improve processes in the organization. The BI analyst role is becoming…
Artificial intelligence is fast becoming a business imperative. Whether it’s to improve efficiency, find new business opportunities, or keep up with — or get ahead of — the competition, companies across all industries are exploring the business benefits of AI, with AI adoption tripling in the past year alone. For some companies, that means building…
With technology today’s fuel for business transformation, IT leaders are increasingly seen as key players in companies’ quests to bolster their bottom lines. But with so many new technologies and management approaches emerging, where should IT leaders put their focus? We asked a range of tech leads what they’re planning this year and how those…
In 2016, Dealer Tire executives posed a salient question to the 100-year-old company’s fledgling data science team: Can we predict when each consumer will need tires? The answer — critical for a company that must get to customers before they buy tires somewhere else — was a resounding yes. “It was the first ‘a-ha’ moment,”…