Consumers have spoken, and there can be no doubt that digital commerce, in all its forms, is here to stay. E-commerce represented close to 15% of all retail sales in 2018, according to U.S. Commerce Department figures, and that number is increasing every year. It’s a wake-up call for traditional retailers who needed to embrace online channels “yesterday” and are rethinking their customer acquisition strategies.
The appeal of e-commerce is obvious. Consumers want instantaneous, effortless, secure, round-the-clock shopping experiences. What’s more, there is a growing demand for personalization across the entire shopping experience – personalized shopping recommendations, one-day shipping to a place of one’s choosing, easy returns, etc. – things that traditional brick-and-mortar retail outlets cannot provide.
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