IDG Contributor Network: Digital speed: 5 strategies to rapidly deliver business value from digital transformation

Digital transformation for large enterprises is a humongous undertaking that can typically span across several years. CIOs at the helm of digital transformation are under immense pressure to rapidly deliver results. However, despite the allocation of millions of dollars to digital transformation, many organizations are struggling with aligning technology spend with business outcomes. Some organizations…

6 reasons to pump the brakes on AI

Hype over artificial intelligence reached its zenith in 2017, with CIOs, consultants and academics touting the technology as potentially automating anything from business and IT operations to customer connections. Yet through the first calendar quarter of 2018 several media organizations  reported on the dangers of AI, which involves training computers to perform tasks normally requiring…

IDG Contributor Network: Macy's CEO credits “customer journey mapping” as the foundation of their turnaround

Macy’s CEO Jeffrey Gennette opened ShopTalk, the annual retail industry conference last week. His message focused on how Macy’s digitally-driven turnaround was fueled by Customer Journey Mapping. Macy’s results in the fourth quarter of 2017 were up nearly two percent from the prior year, the first year-over-year increase in Macy’s financial results in 11 quarters.…