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7 tips for improving IT-marketing collaboration

In many organizations, CMOs now spend more on technology than CIOs. Marketing budgets amount to 11.2 percent of company revenue, according to the 2018-19 Gartner CMO Spend survey. In fact, technology is now the single biggest area of investment for marketing, according to the report.

As data and systems have become central to marketing strategy — and overall business results — the relationship between IT and marketing organizations has grown crucial. “This is a relationship of necessity,” says Jeff Fleischman, CMO at Altimetrik, who has seen the relationship between marketing and IT evolve from skepticism to acceptance. “A modern marketing program cannot exist without a strong technology foundation.”

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Read More from This Article: 7 tips for improving IT-marketing collaboration
Source: News

Category: NewsOctober 22, 2019
Tags: art

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    Tiatra LLC.

    Tiatra, LLC, based in the Washington, DC metropolitan area, proudly serves federal government agencies, organizations that work with the government and other commercial businesses and organizations. Tiatra specializes in a broad range of information technology (IT) development and management services incorporating solid engineering, attention to client needs, and meeting or exceeding any security parameters required. Our small yet innovative company is structured with a full complement of the necessary technical experts, working with hands-on management, to provide a high level of service and competitive pricing for your systems and engineering requirements.

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