Predictive analytics isn’t just for oil and gas exploration anymore. The power of predictive analytics is being injected into a wide range of revenue-focused initiatives across all industries.
In 2018, a third of businesses in the EIU’s Intelligent Economies study said predictive analytics was already the most frequently used AI technology in their organization. Almost two thirds of the CIOs in Capgemini’s most recent World Quality Report said they’d be focusing on predictive analytics in 2019, but what differentiates predictive analytics and where can you get value from it in your organization?
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