The unpredictability of the COVID-19 global pandemic has brought CIOs to a pivotal moment: Their companies have discovered how heavily they depend on IT. In response, IT organizations have already begun delivering IT services with an increasing level of customer focus, effectiveness, and responsiveness. And visionary CIOs and IT leaders are now building contingency plans and preparing their organizations for inevitable future changes — thinking through operational systems, capabilities, and requirements for the long term and exploring ways to expand IT impact. When it comes to expanding IT impact in the post-COVID era, CIOs must consider the following questions:
- What are the new, urgent, and compelling demands of the enterprise for IT?
- How can we better align IT products and services to meet those demands?
- What changes do we need to make to support and accelerate the move to a more agile IT organization?
IT product management, a practice that strategically drives the development, market launch, and continuous improvement of a company’s products, can help answer these questions. It creates an adaptable, customer-centric IT organization that’s prepared to adapt even before the epidemic ends.
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