How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. If there’s any lesson brands should have taken from the last three years of the Covid-19 pandemic, it’s that investing in digital…

How Can Generative AI Boost Your Customer Experience?

Data velocity – how quickly data is generated and moved – is the key to achieving any number of business outcomes. But it’s especially important in customer experience, according to IDC’s Marci Maddox, Research Vice President Digital Experience Strategies, and Aly Pinder, Research Vice President Aftermarket Services Strategies. “We’re finding that the customer experience is…

Why business resilience depends on software agility

Technology innovation is happening at breakneck speed, creating new opportunities and threats for companies of all sizes and industries. At the same time, ever-evolving macroeconomic conditions are pressuring leaders to drive business outcomes against tighter margins. While today’s business climate certainly feels like a test for the survival of the fittest, your goal should not…

Will the Real Data Sovereign Cloud please stand up?

Simply put, and despite claims customers may hear and/or see in this infant market, the reality is that there is no one-size-fits-all definition to “data sovereignty”, and the true source of the definition to “data sovereignty” as applicable to any workload being contemplated is the legal, policy or guidelines applicable to that data that are…

How Data Privacy and Sovereignty Impact Business

More countries are adopting laws designed to protect the privacy of citizens and local entities by defining how data can be securely collected, stored, and used. Many organisations are re-evaluating how to comply with the changing geo-political landscape and privacy/security regulations, which requires defining some relevant concepts: Digital sovereignty – the ability to have full control…