Inside Vodafone’s insourced model to increase efficiency and growth

Differentiating your brand in the telecommunications market is hard—just ask Vodafone’s CDIOScott Petty. Despite the British multinational telco’s continued investments in fibre and 5G, and growing consumption of broadband and cellular services, intense price competition, rising energy prices, market regulation and economic headwinds have made for an industry where single-digit revenue growth is difficult to…