What is CRM? Software for managing customer data

CRM definition CRM is an abbreviation for customer relationship management, a method for managing a company’s interaction with current and potential customers, and storing and analyzing data about past interactions. Management consulting company Bain defines CRM as “a process companies use to understand their customer groups and respond quickly—and at times, instantly—to shifting customer desires.” But…

Summer 2018: Changing the way we work

[ Register to download the CIO Spring 2018 Digital Magazine ] Highlights from the issue: Cover storyChanging the way we workDigital technologies are reshaping work at CIO 100 award-winning organizations, empowering employees to shift focus to higher-value activities. [ Learn from your peers: Check out our State of the CIO 2018 report on the challenges…